Vibrant TET – Familial SPRING Tet
LAYOUT & ART DIRECTION BY KIN
VISUAL BY HA VI
was used to be a name of holidays, but now it could be understood extensively as cozy atmosphere of family reunion, which make us want to be re-connected with our relatives and to share more with them. A small city corner with the image of giving Goute as an act of sharing, represents a long-standing tradition and illustrates one of many beautiful things belonging to Tet and Vietnamese. In addition, the image on both sides of the box emphasizes in that city corner filled with Tet’s atmosphere, each home is also filled with warmest family affection beside cookies and candies. A so-called Tet’s atmosphere is completed when it appears both in each home and outside the city corner, thereby sending a message: “Goute is not just like every presents when Tet comes, Goute is a charming way to establish every relationship naturally” With a warm tone of yellow and red, along with the hustle and bustle of firework from far away, Goute is a signal for an incoming Tet, full of love and connections.
